Youi taps Optus for its new chief marketing officer, Angela Greenwood

Queensland-dependent insurance business Youi has appointed Angela Greenwood as its new chief promoting officer to head up its advertising and marketing staff, and get started her function on 20 June situated at its Sunshine Coast headquarters.

Greenwood joins the Youi group from Optus, in which she was senior director of customer advertising and marketing, during which time Optus obtained the 2020 Mumbrella Marketing and advertising Workforce of the 12 months Award as perfectly as being named Australia’s #1 strongest model in 2020 and #2 in 2021 in the Model Finance Index. 

Angela Greenwood

She has formerly held senior advertising roles with Home loan Choice and with Uk-centered electronic marketing and advertising company, Observed, where she worked with brand names which includes Pink Letter Days, Disneyland, Superdry, Randstad, and Reckitt Benckiser. 

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In February, Youi commenced its search for a new CMO next the departure of Joachim Holte. Holte departed the organisation in October 2021 according to his LinkedIn. Holte joined Youi in July 2020, soon after just around just one 12 months at Flight Centre Journey Group as its CMO. Holte has also expended time at Kmart, Wotif, and Yahoo.

Greenwood stated Youi’s manufacturer strength, focus on outstanding shopper company, special inner tradition and its distinct situation in a quickly evolving insurance plan sector have been a pretty pleasing combination of components. 

“I’m thrilled to be signing up for a thriving challenger manufacturer that is dedicated to improving upon the Australian insurance market by offering buyers a powerful decision and adapting to the changing desires of the local community and natural environment,” she explained. “I’m hunting ahead to currently being a component of the upcoming section of Youi’s amazing growth tale by attaining and retaining even additional faithful buyers whilst continuing to provide an outstanding purchaser experience.”

Youi CEO, Hugo Schreuder, added Youi has developed a highly effective model with an enviable market place position and he seemed forward to seeing it go from power to strength beneath Angela’s guidance.

“Since working day a single Youi has set out to do issues in another way, so we had been looking for a CMO that is revolutionary, forward-pondering and with a passion to achieve remarkable outcomes – we’re confident Angela is the proper man or woman to lead our advertising and marketing strategy and workforce,” Schreuder said.

“We’re truly enthusiastic to carry Angela to crew Youi and believe that she is heading to have an enormously beneficial influence on not just the advertising team, but the complete Youi knowledge for both of those our people today and prospects.”