Previous HBO main marketing officer Pamela Levine has been tapped as the new head of advertising for Disney Branded Television and National Geographic Information.
Levine, who is replacing the a short while ago exited Jayanta Jenkins, will lead an built-in internal agency throughout model and innovative marketing and advertising, method, publicity, media arranging, electronic/social, occasions, talent relations and awards, supporting written content designed for Disney+, as well as the Disney and National Geographic-branded linear networks, per Disney Typical Enjoyment.
In her new role, which she will start off June 27, Levine will jointly report to Disney Branded Tv President Ayo Davis and National Geographic Content President Courteney Monroe. Levine’s immediate experiences consist of Chris Albert, government vice president, Marketing and advertising and Publicity Chris Spencer, executive vice president, Artistic Promoting Kristin Corrigan, senior vice president, Marketing and advertising Approach Jessica Bodaken, vice president, Promoting Production Abby Ho, vice president, Social Media & Engagement System and Katie Morrow, vice president, Media Organizing.
Levine will be based in Burbank, California and invest time in Washington, D.C., wherever Nat Geo is headquartered.
Most not too long ago, Levine was CMO for VC-backed tech enterprise BookClub.com. Earlier, she served as president of throughout the world theatrical internet marketing at Twentieth Century Fox Movie, in which she led campaigns for movies which includes “Hidden Figures,” “Logan,” “Murder on the Orient Specific,” “The Best Showman, “Deadpool 2” and “Bohemian Rhapsody.” Prior to that purpose, Levine was CMO at HBO, top a workforce liable for overseeing strategy for collection like “Game of Thrones,” “True Detective,” “Girls,” “Silicon Valley” and “Last Week Tonight with John Oliver.” Levine also performed an integral role in HBO’s digital platform approach, such as the launch of streaming provider HBO Now.
“Pam is an unbelievably completed government whose extensive working experience launching, reimagining, and growing major enjoyment manufacturers is unparalleled,” Davis and Monroe said in a joint assertion. “She’s not only led advertising and marketing for some of the most successful movie and tv franchises of all time, but Pam has a stellar track record as a sturdy, inspiring chief of substantial-undertaking, award-successful teams. We’re delighted to welcome her to our Disney Branded Tv and Countrywide Geographic Material groups.”
Levine added: “This is an extraordinary and distinctive chance to work not only for two of the world’s most beloved and legendary world brand names but also with some of the most gifted executives in the enterprise. It’s an extra reward that so lots of of them are buddies and former colleagues. I’m thrilled to sign up for Ayo and Courteney, and the amazing teams at Disney Branded Television and Nationwide Geographic Content to enable realize the endless probable of the two models.”